The key to designing a great logo lies in simplicity, readability, and scalability, how clearly it works whether it's huge or tiny. Color plays a big role, but even stripped back to black and white, your logo should remain clear, compelling, and effective.
At least, that's how we see it.
Remember, your logo isn’t your brand or your identity. Instead, think of your logo as an instantly recognizable part of your visual identity: simple, attractive, and effective. It doesn't need to tell the entire story of your brand. In order to build a brand identity, check out our Branding Service.
Branding
