EKI, a supplier in rubber and foam products for technical applications, approached us with a clear challenge: how do you tell the story of a product that’s everywhere, but rarely seen? The goal was to show where their materials are used, why they matter, and how EKI’s vision goes beyond production.
Meet Rollie.
A roll of rubber with main-character energy
We created Rollie to make EKI’s story more personal. As a playful guide, he turns industrial material into something human, relatable, and easy to connect with.
Building a world that reflects ours
Windmills, buildings, solar panels and more. The world in this film is built from simple building blocks that portray the structures shaping our own. Each object reflects what EKI helps make possible through rubber and foam, keeping essential systems running every day.
A world made from the materials that shape ours
Everything is made of rubber, foam, wood and cloth. Simple building materials, just like the ones EKI works with. Rubber and foam are their specialty, but together these textures create a world that feels natural and rooted in sustainability.
