We took it offline too. The Nike Store at Hoog Catharijne became a canvas filled with big, confident visuals. Together with Workshop Amsterdam, we shaped an in-store experience that moved like the club, then wrapped it with punchy kit release videos and graphics that carried the story everywhere it needed to go.

What landed was clear and true: a Nike statement of unity, style, and real Utrecht spirit. A partnership that felt personal, looked powerful, and made the city proud.