Gezondrijk Nijmegen is more than a name. It’s a movement built on sport, social connection and inclusivity, uniting people across every corner of the city. From inspiring kids on the pitch to bringing seniors together through shared memories, each program is designed to spark pride, improve wellbeing and strengthen community ties.

We wanted the brand to feel as connected to the city as the movement itself. So we mapped the shapes of Nijmegen’s neighborhoods and districts and transformed them into distinctive brand assets. These shapes form dynamic compositions throughout the branding, giving every application a versatile and local character. Every piece, from posters to pitch-side boards, carries the city’s outline.

The signature swirls in the branding are born from the city itself. We took the outlines of Nijmegen’s districts and extruded them into flowing, ribbon-like forms. Each one follows a dynamic course, symbolising how these communities are both literally and figuratively set in motion.

Together, they weave movement, connection and energy into every touchpoint, making the brand feel alive and in progress.

While the name N.E.C. Maatschappelijk made way for Gezondrijk Nijmegen to stand as a stronger, independent identity, the connection to N.E.C. remains. We designed a logo that nods to the club’s emblem through shared visual elements, yet stands confidently on its own. It’s a mark that honours the heritage while giving Gezondrijk the freedom to write its own story.