3D vs Photo
In this case we went for a full 3D presentation of the products in full 3D environments.
Why? Because it would take a lot of effort, time and investments if we went for a photoshoot. In order to find the right locations, set up and style everything, get the gear in position on the right dates and do this over and over again... in homes and buildings that most of the time are abroad because of their high end finish and style.
A hell of a job, that we brought into a digital space.
We did everything digital with 3D. From modeling the audio and high fi gear, to setting them up in luxurious environments.
A photo is also limited, as we digitally can move a round with the camera, the lighting and the whole composition of the situation. Keeping the outcome and results totally in our hands.