To capture the essence of EVO, we rooted the core identity in the concept of evolution. After pushing the visuals in multiple creative directions, one concept naturally took the lead: an abstract DNA strand integrated with wings. It’s a sharp, recognizable iconmark that gives LG's new esports venture the perfect way to officially lift off.

But a single mark won't cut it for a massive rollout. We built an extensive visual toolkit to power up the campaign. With dedicated activation lockups, flexible format options, and bold slogan marks, we equipped Team EVO with a dynamic identity that looks sharp and performs seamlessly, wherever the brand lives.

We executed a full-scale rollout to ensure EVO dominates every feed and broadcast. From high-energy social assets and web banners to a custom streaming kit, we built a consistent visual language that performs across all platforms. This multi-channel presence integrates LG seamlessly into the daily culture of the gaming community.