Launching a game like Diablo IV isn't just big news, it's legendary. Together with NVIDIA, MSI, and Activision | Blizzard, we sparked a digital wildfire, creating an influencer campaign that turned hype into genuine buzz.

Leveraging our deep roots in the Twitch community, we teamed up with 10 top-tier Benelux streamers for an online scavenger hunt unlike any other. Each streamer held the key, a unique 4-digit code unlocking a shot at winning a custom Diablo IV gaming rig. But there was a twist: viewers had to stick around through every epic moment of gameplay to gather all four digits, driving anticipation and skyrocketing engagement.

Our visually striking artwork unfolded throughout the streams, piece by thrilling piece, ensuring viewers stayed locked in. By spacing the streams across different days and peak times, we kept the momentum alive, generating massive visibility and fueling community excitement until launch day.

The campaign didn't just announce Diablo IV, it owned the conversation, igniting player anticipation and turning every stream into must-watch gaming entertainment. Through strategic timing and captivating creative assets, we transformed viewer participation into a shared experience, creating buzz that resonated across social platforms and forums. Fans didn't just tune in, they actively engaged, discussed, and amplified excitement, turning our streams into vibrant, interactive communities that elevated the anticipation to unprecedented heights.