Behind the Mark
Our creative journey with SCANTRAXX started with an extensive deep dive into the brand to create a wide variety of logo directions.
We landed on a striking hexagon symbol that nods to the James Webb telescope and mirrors how SCANTRAXX scans the scene for stars. Built as a responsive set, the mark snaps into the right shape on cue: vertical, horizontal, fused with the wordmark, or icon only.
Each of its sides represents SCANTRAXX’s six core pillars: Passion & Love for Hard Dance Music, Artist Success, Meaningful Connections, Quality & Service, Innovation & Creativity, and Global Community & Memories.